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The Five Menu Monsters

You can get my latest guide, 5 Menu Monsters That Scare Customers Away, today, absolutely FREE. I’ve reviewed hundreds of menus, and the same problems keep coming up. Some are small problems that can be fixed easily. But some are full-blown MONSTERS that require a little more work. In this guide, I break them down one by one. Inside you’ll find:

  • What happens when you over-optimize a menu for demand

  • How initial successes can weigh you down

  • Why imitating “the big guys” can bankrupt you

And more! Download now!

Cutting Your Call-Outs in Half

It’s hard finding good help.” “No one wants to work anymore.” I hear it all the time. Turnover is relentless, call-outs are rampant, and restaurant leaders are constantly finding themselves scrambling to fill shifts. But some not all restaurants are struggling. In this free guide, we’ll talk about how to join them, including:

  • The top reasons call-outs occur

  • What top-retaining organizations do to keep their best team members

  • How to design schedules for maximum follow-through

And more! Download now!

Kris French Kris French

How to Turn Guests into a Loyal Restaurant Community

Fact: more millionaires than non-millionaires own Ferraris. Conclusion: if you want to be a millionaire, buy a Ferrari?

Of course this is silly. It’s not the Ferrari that causes people to be millionaires, it’s that…

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Kris French Kris French

What a New Trump Presidency Means for Restaurants

There are going to be fewer investment dollars to go around. Neatly compiled in this X thread by journalist Catherine Rampell, a number of Wall Street analysts are predicting significant interest rate increases under the new Trump administration.

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Kris French Kris French

What Restaurants Can Learn from Facebook

I recently read a piece from Noah Kagan (a prominent voice in the tech business world) about the lessons he learned much earlier in his career at a small early stage startup called Facebook. While I was going through it, I noticed that although the post is aimed at the tech world, the lessons are good for anyone who’ll listen. So here’s my adaptation.

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Kris French Kris French

Recipe for a Memorable Restaurant

So when we visit a restaurant that places “cocktails” in its name, we go in with enthusiasm, excitement, and high expectations. A feeling that, lately, a lot of these places seem dead set on taking from us. It got me thinking - what’s missing? When you see "cocktails" proudly displayed in the restaurant's branding, why is the result so often a letdown? For me, the answer comes down to one thing: identity.

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Kris French Kris French

“My Guests Never Complain”: The Secret Language of Plates

I run a restaurant consulting company. I know better than most how crucial feedback is for restaurant success. And in that moment, I just didn’t. I didn’t want to prolong my negative experience. I didn’t want to speak to a manager who I was pretty sure would argue with me given the overall state of service ... I just wanted to go.

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Kris French Kris French

The Checklist Manifesto - A Must-read

Checklists are everywhere in restaurants. Or at least, they ought to be. The book spends a fair number of pages trying to convince obstinate professionals that checklists can bring considerable value to even the most highly-trained among us, and in some cases, even save lives.

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Kris French Kris French

Getting a Fresh Perspective

For more than 15 years, I’ve helped companies ... Nearly every single day of those 15 years, I received an email or a call from a salesman (one time on my personal phone at 7am) promising me that they had the silver bullet...

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