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The Five Menu Monsters
You can get my latest guide, 5 Menu Monsters That Scare Customers Away, today, absolutely FREE. I’ve reviewed hundreds of menus, and the same problems keep coming up. Some are small problems that can be fixed easily. But some are full-blown MONSTERS that require a little more work. In this guide, I break them down one by one. Inside you’ll find:
What happens when you over-optimize a menu for demand
How initial successes can weigh you down
Why imitating “the big guys” can bankrupt you
And more! Download now!
Cutting Your Call-Outs in Half
“It’s hard finding good help.” “No one wants to work anymore.” I hear it all the time. Turnover is relentless, call-outs are rampant, and restaurant leaders are constantly finding themselves scrambling to fill shifts. But some not all restaurants are struggling. In this free guide, we’ll talk about how to join them, including:
The top reasons call-outs occur
What top-retaining organizations do to keep their best team members
How to design schedules for maximum follow-through
And more! Download now!
How to Turn Guests into a Loyal Restaurant Community
Fact: more millionaires than non-millionaires own Ferraris. Conclusion: if you want to be a millionaire, buy a Ferrari?
Of course this is silly. It’s not the Ferrari that causes people to be millionaires, it’s that…
The Hidden Forces Shaping Restaurant Profits in 2025 (And How to Win)
Each year, the prestigious James Beard Foundation releases what it calls the Independent Restaurant Industry Report. This report is a compilation of data gathered by the Foundation
“Menu Mayhem” Video Series Launches Today!
Today I’m launching a video series on my new Youtube channel called Menu Mayhem where I take menus submitted by you and break them down—what’s going well, what needs improvement, and what this menu is communicating to guests.
What a New Trump Presidency Means for Restaurants
There are going to be fewer investment dollars to go around. Neatly compiled in this X thread by journalist Catherine Rampell, a number of Wall Street analysts are predicting significant interest rate increases under the new Trump administration.
What Restaurants Can Learn from Facebook
I recently read a piece from Noah Kagan (a prominent voice in the tech business world) about the lessons he learned much earlier in his career at a small early stage startup called Facebook. While I was going through it, I noticed that although the post is aimed at the tech world, the lessons are good for anyone who’ll listen. So here’s my adaptation.
Recipe for a Memorable Restaurant
So when we visit a restaurant that places “cocktails” in its name, we go in with enthusiasm, excitement, and high expectations. A feeling that, lately, a lot of these places seem dead set on taking from us. It got me thinking - what’s missing? When you see "cocktails" proudly displayed in the restaurant's branding, why is the result so often a letdown? For me, the answer comes down to one thing: identity.
"I’m working 80 hours a week, but it still feels like I’m falling behind."
How can I, one person, be expected to build and maintain a menu, keep up with vendors, rotate inventory, design and maintain a dining area, build a compelling cocktail list, handle customer complains, schedule and hire staff... The truth is, you can’t.
“My Guests Never Complain”: The Secret Language of Plates
I run a restaurant consulting company. I know better than most how crucial feedback is for restaurant success. And in that moment, I just didn’t. I didn’t want to prolong my negative experience. I didn’t want to speak to a manager who I was pretty sure would argue with me given the overall state of service ... I just wanted to go.
The Checklist Manifesto - A Must-read
Checklists are everywhere in restaurants. Or at least, they ought to be. The book spends a fair number of pages trying to convince obstinate professionals that checklists can bring considerable value to even the most highly-trained among us, and in some cases, even save lives.
Getting a Fresh Perspective
For more than 15 years, I’ve helped companies ... Nearly every single day of those 15 years, I received an email or a call from a salesman (one time on my personal phone at 7am) promising me that they had the silver bullet...